There are lots of debates and discussions about what makes a great designer. Should you be a jack-of-all-trades or specialize in one domain? Do you need to know how to code in HTML? What is a full-stack design unicorn, and how do I become one?
Whether you’re a seasoned professional or a new graduate, questions like these can be difficult and confusing. Luckily, there aren’t any wrong answers, as each design role requires different skillsets. But while art directing an ad campaign may take different skills than designing an airport’s check-in experience, all great designers care about four main things.