Habit-friendly design for lasting engagement

Last updated on 6 October 2017

Out of all the apps on your smartphone, how many do you use every day? How many have you continued to use after the first week? Out of all the products and services we use, the ones that stick are the ones we’ve built habits around using.

Many ideas fail to take the psychology of human habits into account.

Luckily, Nir Eyal’s HOOK model shows us how they work, so we can design things that people can easily build habits around.


Here’s a worksheet I developed as a simple cheat sheet for designing with the HOOK model, whether on a macro (architecture) level, or micro (interaction) level.

Design with HOOK Worksheet thumbnail


I give a workshop on this where we look at the HOOK habit model, break out into teams, and go step by step to design for a sustainable habit. It’s meant for UX designers, entrepreneurs, developers, and anyone who wants to build engaging relationships with people.

Workshop Slides

Click here to see the slides on SlideShare.

Design for Habits


Further Reading