We create fictional worlds that guide real people along journeys that help them turn their dreams into reality.
UX design is world-building! Your app, storefront, website, product, or service is Middle Earth. And you’re J.R.R. Tolkien.
UX design thrives in that place where fiction and reality converge.
Create a world that helps your protagonist become a hero. Let them interact with characters that give them what they need. And then get out of their way! 🚀