Hey, Brian here! 👋🏼
I do & teach UX design, meditation, and breathwork to help people & businesses come into their greatness.
Have a Look at My Book
📖 The Creative Empathy Field Guide
Brian Pagán
We’re in our greatness when our hearts open and we can be our whole selves at work, home, or anywhere else. Walking this path myself, I’m inspired to share what I’ve learned with other creative professionals, artists, and human beings.
So I practice & teach UX Design, meditation, and breathwork to help people & businesses come into their greatness.
Over the last 22 years, I’ve helped over 75 companies & startups turn innovation strategy into award-winning products & services. I’ve also coached over 20 creators and given keynotes and workshops in 14 countries.
I hold a Doctorate in Human-System Interaction and a Master’s in Industrial Psychology. And my publications include academic papers, the MindFolk podcast, and my first book: The Creative Empathy Field Guide.
My Philosophy
💚 More love, less fear
🏝 More nature, less screen time
🧘🏽♀️ More attention, less distraction
🤝 More compassion, less division
For me, 2023 was a year of intense healing and transformation. I spent it learning how to sail, volunteering in the Amazon jungle, backpacking around Latin America, and working with different ancestral medicines.
Now, I’m staying at a permaculture and retreat space on Corfu, Greece. You can usually find me on a bike, beach, boat, trail or (ecstatic) dance floor.
🙏🏼 Slow down and stay grateful, dear one!
Brian
Topics
Initiatives
Founded: The Greatness Studio (consultancy, 2016)
Co-Founded: Ionian Eco Adventures (sailing business, 2022); Computer Drama (theater company, 2018)
Publications
Book: The Creative Empathy Field Guide (2020)
Podcast: MindFolk (2020-present)
Most Popular Blog Posts
Lean Startup MVP: How To Make Meaningful Products
Creative Empathy for Product Design
Privacy: A Quick Overview for App Designers
Interface Design for Mobile and Tablets: Landscape vs. Portrait
Online Courses
Skillshare (2018) Design for Love: Using Storytelling to Design Love-Worthy Products & Services
Udemy (2017) How to Make Stuff People Love
Articles
Bootcamp (2022) Creative Empathy for Product Design
Toptal Blog (2022) Digging Deeper: A Practical Guide to Creative Empathy for Product Design
Toptal Blog (2019) The Future of UX Is Our Humanity
UX Collective (2018) So long, User Experience… hello, Human Experience
UX Collective (2018) Public Speaking: Four Habits for Anyone
Prototypr.io (2016) The Basics of Effective Journey Mapping
UX Magazine (2016) Four Things Great Designers Care About
Maastricht University Blog (2016) Lean Startup MVP: How To Make Meaningful Products
UX Collective (2014) Emotional Objects and Why We Love Them
Mashable (2013) 4 Myths About User Experience — And How to Bust Them
UX Magazine (2013) Four Myths About UX and How to Bust Them
UX Magazine (2012) New Design Practices for Touch-free Interactions
Academic Papers
Drouet, L., Sleeswijk Visser, F., Pagán, B., and Lallemand, C. (2024) Towards a mapping of empathic design methods, in Gray, C., Ciliotta Chehade, E., Hekkert, P., Forlano, L., Ciuccarelli, P., Lloyd, P. (eds.), DRS2024: Boston, 23–28 June, Boston, USA.
Rijnen, Wil & Pagán, Brian & Ying, Li & Zhang, Zhihui & Gredina, Natalia. (2009). Future Workspace: Supporting Mobile Workers.
Pagán, Brian & de Voogt, Alex. (2008). Gyroplane Accidents 1985–2005: Epidemiological Analysis and Pilot Factors in 223 Events. Aviation, space, and environmental medicine. 79. 983-5. 10.3357/ASEM.2239.2008.
Pagán, Brian & de Voogt, Alex & Doorn, Robert. (2006). Ultralight aviation accident factors and latent failures: A 66-case study. Aviation, space, and environmental medicine. 77. 950-2.
Pagán, Brian. (2006). Positive Contributions of Constructivism to Educational Design. Europe’s Journal of Psychology. 2. 10.5964/ejop.v2i1.318.
Mentions
Song, Lauren (2022) Own Your Health: The State of Connected Medical Devices. Toptal Design Blog
Toptal (2022) Bringing an entrepreneurial mindset to business builders everywhere. Toptal Case Studies
Stillman, Daniel (2022) The Conversation Factory Book Club: The Creative Empathy Field Guide with Brian Pagán. The Conversation Factory
Link, Jeff (2022) Are Push Notifications Driving Your Users Away?. Built In
Marin, Dana (2018) Bringing out the Spectacle in IT: Anton and Brian from Computer Drama. Amsterdamian
Marin, Dana (2018) Peeking Behind the Curtains: a Theatre Rehearsal with Computer Drama. Amsterdamian
Kryuchkova, Julia (2018) Interview with Brian Pagán. ProfsoUX
Belam, Martin (2011) iPads, kids and design lessons for adults – Wouter Sluis-Thiescheffer & Brian Pagán at EuroIA 2011. currybet.net
Wise, Jeff (2010) Are Gyroplanes Deathtraps or Fun Flying Machines?. Popular Mechanics