Hi, I’m Brian!

I’m a design humanist creating digital products in healthcare, blockchain, fintech, & the IoT.

With 17 years in UX, I design meaningful digital products for healthcare, blockchain, fintech & the internet of things. And I founded The Greatness Studio to help you unlock your design superpowers.

I specialize in Behavioral Design, Interactive Prototyping, & Content Strategy and my ethical design practice includes techniques from acting & psychology. I hold a Professional Doctorate in User-System Interaction & a Master’s in Psychology; plus I’ve given talks & classes in 11 countries.

Since 2013, I also perform in short films, commercials, & theatre productions. I believe our true superpowers come from where art & science meet, so my work combines the best of both worlds.

🎥 See my Acting work

I’m married to Hester Bruikman-Pagán, live in The Netherlands, and loved avocados before it was cool 🥑 🇵🇷