Hi, my name’s Brian, and I’m a design humanist.


👨🏻‍💻 Actor, UX Coach, & Nomad

👩🏻‍💻 Married to Hester Bruikman-Pagán

🚀 Founder of The Greatness Studio

🏡 Home: Eindhoven, Netherlands

🛬 Now: 

Eindhoven, Netherlands


I use techniques from acting, mindfulness, & user experience design to make things people love. I’m an actor on stage & film, and I founded The Greatness Studio to help people & teams unlock their UX superpowers.

My approach is built on three pillars: Empathy, Emotion, & Ethics.

Having been in UX for over 15 years, I’ve designed websites for SME’s, digital strategy for ad agencies, and web & mobile apps for Philips. I hold a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology.

Also, I give talks & workshops, love hiking in the mountains, and know 6 ways to brew coffee ☕.


📖 Check out my Design Portfolio

🎭 Look at my Acting CV

📧 Or get in touch


Online Courses

Articles and Papers

Talks and Workshops

See more on Slideshare ›