I’m a Design Humanist creating digital products in healthcare, blockchain, fintech, & the IoT.
For over 16 years, I’ve designed everything from websites and digital strategy to award-winning mobile health apps. And I founded The Greatness Studio to help you unlock your design superpowers.
I specialize in Content Strategy, Persuasive Design, & Interactive Prototyping, and my ethical design practice includes techniques from acting & psychology. I hold a Professional Doctorate in User-System Interaction & a Master’s in Psychology; plus I’ve given talks & classes on in over 11 countries.
Since 2013, I also perform in short films, commercials, & theatre productions. I believe our true superpowers come from where art & science meet, so my work combines the best of both worlds.
I’m married to Hester Bruikman-Pagán, live in Eindhoven in The Netherlands, and loved avocados before it was cool 🥑 🇵🇷