Hi, I’m Brian!

My name’s Brian Pagán. And my work covers topics like human experience design, creative empathy, privacy, and ethical design.

I use art & design to make our world more equitable & loving.

Have a Look at My Book
📖 The Creative Empathy Field Guide

Here’s a brief interview I did at UX Alive 2019 in Istanbul.

Brian Pagán

Hats I wear include speaker, actor, podcaster, writer, and UX consultant. Over the last 19 years, I’ve worked with around 40 clients, coached 16 startups, and traveled to 11 countries to give talks and teach classes.

I founded The Greatness Studio in 2016, Computer Drama in 2018, and MindFolk in 2020.

I’m currently based in Zeeland (Netherlands). And I loved avocados before it was cool 🥑 🇵🇷🏳️‍🌈

Keep choosing love, dear one!


👋🏼 Get in Touch


Book: The Creative Empathy Field Guide (2020)

Podcast: MindFolk (2020-present)

Lean Startup MVP: How To Make Meaningful Products

Privacy: A Quick Overview for App Designers

Interface Design for Mobile and Tablets: Landscape vs. Portrait

Lessons I Learned from Pixar’s Inside Out

Online Courses

Arbington (2021) Design for Love

Skillshare (2018) Design for Love: Using Storytelling to Design Love-Worthy Products & Services

Udemy (2017) How to Make Stuff People Love


Toptal Blog (2022) Digging Deeper: A Practical Guide to Creative Empathy for Product Design

Toptal Blog (2019) The Future of UX Is Our Humanity

UX Collective (2018) So long, User Experience… hello, Human Experience

UX Collective (2018) Public Speaking: Four Habits for Anyone

Prototypr.io (2016) The Basics of Effective Journey Mapping

UX Magazine (2016) Four Things Great Designers Care About

UX Collective (2014) Emotional Objects and Why We Love Them

Mashable (2013) 4 Myths About User Experience — And How to Bust Them

UX Magazine (2013) Four Myths About UX and How to Bust Them

UX Magazine (2012) New Design Practices for Touch-free Interactions

Academic Papers

Rijnen, Wil & Pagán, Brian & Ying, Li & Zhang, Zhihui & Gredina, Natalia. (2009). Future Workspace: Supporting Mobile Workers.

Pagán, Brian & de Voogt, Alex. (2008). Gyroplane Accidents 1985–2005: Epidemiological Analysis and Pilot Factors in 223 Events. Aviation, space, and environmental medicine. 79. 983-5. 10.3357/ASEM.2239.2008.

Pagán, Brian & de Voogt, Alex & Doorn, Robert. (2006). Ultralight aviation accident factors and latent failures: A 66-case study. Aviation, space, and environmental medicine. 77. 950-2.

Pagán, Brian. (2006). Positive Contributions of Constructivism to Educational Design. Europe’s Journal of Psychology. 2. 10.5964/ejop.v2i1.318.


Song, Lauren (2022) Own Your Health: The State of Connected Medical Devices. Toptal Design Blog

Toptal (2022) Bringing an entrepreneurial mindset to business builders everywhere. Toptal Case Studies

Stillman, Daniel (2022) The Conversation Factory Book Club: The Creative Empathy Field Guide with Brian Pagán. The Conversation Factory

Link, Jeff (2022) Are Push Notifications Driving Your Users Away?. Built In

Marin, Dana (2018) Bringing out the Spectacle in IT: Anton and Brian from Computer Drama. Amsterdamian

Marin, Dana (2018) Peeking Behind the Curtains: a Theatre Rehearsal with Computer Drama. Amsterdamian

Kryuchkova, Julia (2018) Interview with Brian Pagán. ProfsoUX

Belam, Martin (2011) iPads, kids and design lessons for adults – Wouter Sluis-Thiescheffer & Brian Pagán at EuroIA 2011. currybet.net

Wise, Jeff (2010) Are Gyroplanes Deathtraps or Fun Flying Machines?. Popular Mechanics

Let’s Talk