Hi, I’m Brian!

I’m a design humanist creating digital products in healthcare, blockchain, fintech, & the IoT.

With 17 years in UX, my practice incorporates empathy, storytelling, & ethical design. And I founded The Greatness Studio to help others do the same. 

My first book The Creative Empathy Field Guide, comes out in December!

My specialties include behavioral design, digital prototyping, & UX strategy. I hold a Professional Doctorate in User-System Interaction and a Master’s in Psychology, plus I’ve given talks & classes in 11 countries.

Since 2013, I also perform in short films, commercials, & theatre productions. Technology must serve humanity, not the other way around, so my work supports humanistic narratives for our collective future.

🎥 See my Acting work

I’m happily married to Hester Bruikman-Pagán, live in Zeeland (in the Netherlands), and loved avocados before it was cool 🥑 🇵🇷