Hi, my name’s Brian, and I’m a design humanist.

A 15-year UX veteran, I’m Founder & UX Mentor at The Greatness Studio and consult as a senior User Experience Designer.

My mission is to build a more compassionate world through Emotion, Empathy, & Ethics.

Formerly at Philips Design and User Intelligence, I hold a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology. My main interests are Empathy in Design, Persuasive Design, mHealth, and the Internet of Things.

As an actor, I’m bringing tools from theatre & film into the practices of product development. I love giving talks & workshops, hiking in the mountains, singing karaoke, and living as a (digital) nomad.


Where can you find me?

Eindhoven, Netherlands


Link to The Greatness Studio
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Articles and Papers

Talks and Workshops

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