Hi, my name’s Brian, and I’m a design humanist.

A 15-year UX veteran, I’m Founder & UX Coach at The Greatness Studio and consult as a senior User Experience Designer. My mission is to build a more compassionate world through Emotion, Empathy, & Ethics.

Design Humanism seeks to understand what people need & make things that set them free.

Formerly at Philips Design and User Intelligence, I hold a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology. My main interests are Empathy in Design, Persuasive Design, mHealth, and the Internet of Things.

As an actor, I’m bringing tools from theatre & film into the practices of product development. I love giving talks & workshops, hiking in the mountains, singing karaoke, and living as a (digital) nomad.


Amsterdam, Netherlands

📧 Get in Touch


Link to The Greatness Studio

Online Courses

Articles and Papers

Talks and Workshops

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