Human Experience Designer - Brian Pagán

Let’s write the love story between your products and the people they empower!

Brian Pagán

I’m a human experience designer on a mission to make the world more equitable and loving.

Over the last 19 years, I’ve helped companies like Philips, ING, Land Life Company, and WaitWhat turn innovation strategy into award-winning products & services.

A US expat, I’ve given talks and workshops in 11 countries. My first book The Creative Empathy Field Guide is out now.

“Brian is truly in the top 3 UX professionals I’ve worked with over the last decade.”
Matt Chandler

Highlights

This is a selection of 100+ UX projects across healthcare, sustainability, fintech, & the internet of things. Peep my portfolio for more.

Masters of Scale Courses

UX Lead (Remote, Freelance)

The Masters of Scale Courses app offers curated courses, each centered on a 10-minute Daily Practice, to help you build and cultivate your entrepreneurial mindset. WaitWhat hired me to design the MVP of their iOS and Android apps.

Within seven months, we delivered both mobile apps to market, including responsive web touchpoints and a custom CMS web app. I led the UX track from end to end, from product strategy and research to product design and UX copywriting.

I administered a 36-member test panel to co-create the app via quantitative and qualitative rolling research.

uGrow Smart Parenting Platform

UX Designer

uGrow is a digital hub for new parents, connecting Philips’ smart baby products. I helped fix some retention and engagement issues before our launch at the IFA trade show.

The uGrow Smart Parenting platform connects with Philips AVENT smart baby products to store and show data in a single, unified hub.

From Bluetooth to breastfeeding, I simplified our entire UI, informed by guerrilla-style research and immersive empathy exercises.

Philips Personal Health Programs

UX Lead

The Philips Personal Health Programs use data from their range of connected health devices, to help people monitor their health. I helped create the MVP web and mobile apps.

Across our web and mobile apps, I designed a multi-layered UI for usability and effective data visualization.

I also created a persuasive content system around an intelligent newsfeed, based on Nir Eyal's HOOK model. This allows the app to feel interactive while also being consistent across mobile and web.

“Brian is a passionate professional… a natural leader who brings forth not only a strong vision, and a hands-on attitude to the table, but also an infectious energy that binds a team together.”
Omna Toshniwal

🖼 Peep my Portfolio (PDF)

📃 See my CV

💁🏻 Get in Touch

Specialties

As a full-circle UX lead, I can support you at any stage of product development. And here are the three things I do best:

UX Strategy

Whether Bach or Beyoncé, a choir sings with one voice. And each person on a product team should be able to contribute their own unique voice towards a shared strategy & vision; unified, not uniform.

Behavioral Design

Humans are creatures of habit; we stick with the things we love most. When people fall in love with your product or service, we can inspire healthy behavior change in them.

Digital Prototyping

Show always beats tell. And we learn best when we give people artifacts to touch & interact with. From low-fi to high-fi, paper to pixels, prototypes bring your concept to life for customers & stakeholders.

“Brian can be the driver on any UX adventure you choose, but he can also be a very helpful navigator.”
Judith Sol-Dyess

UX Design