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About Brian

Brian Pagán (he/they) has given keynotes, talks, classes, and workshops in 12 countries. In them, he employs stories and examples from his work in healthcare, sustainability, fintech, and the internet of things.

Over the last 22 years, Brian has helped companies like Philips, ING, Land Life Company, and WaitWhat turn innovation strategy into award-winning products & services. And his book The Creative Empathy Field Guide is a practical toolkit for incorporating empathy into any creative process.

Brian holds a Professional Doctorate in Human-Computer Interaction and a Master’s in Psychology. Plus, he knows six ways to brew coffee. ☕

“Brian Pagán’s keynote was stunning, like diving without scuba gear and realizing that you can breathe underwater.”

Kristina Martynovskaya

Featured Topics

Every organization, event, and audience is different. Whatever the topic, I custom tailor our talk or workshop to fit your people’s needs.

Creative Empathy

Empathy trains our intuition for better design decisions. We listen with emotion to serve people’s deepest needs, using techniques from psychology, acting, and mindfulness.

Design for Love

How many apps do we forget after a week? When we create with emotion, we help people fall in love with your product or service to inspire healthy, prosocial change.

Speaker / Pitch Training

Whether in a squad, startup, or social enterprise; teamwork means pitching your ideas to other people. Learn stagecraft & storytelling to speak with emotion and inspire your audience.

“It was fantastic… really great fun as well as useful.”

Martin Belam


UXinsight 2019

Conference Host
Utrecht, The Netherlands

ProfsoUX 2018

Closing Keynote
Saint Petersburg, Russia

“Brian is a phenomenal speaker, his presence at our event created a lasting impression and people couldn’t stop talking about him.”

Sherin Wafaai Kamel