When we think of human-centered design, we tend to assume that step one must be: understand the “other” person; the…
Tag: methods
I feel like app designers’ attitudes on privacy have gone from 😐 to 😕 & lately to 😳. It’s ok:…
Out of all the apps on your smartphone, how many do you use every day? How many have you continued…
The Journey Map is known by many names, including Experience Flow, Customer Decision Journey, or User Experience Journey. Whatever we…
There are lots of debates and discussions about what makes a great designer. Should you be a jack-of-all-trades or specialize in…
Creative decision-making is all about combining intellect and intuition. The UX profession has done well developing our collective design intellect,…