Out of all the apps on your smartphone, how many do you use every day? How many have you continued…
Tag: methods
The Journey Map is known by many names, including Experience Flow, Customer Decision Journey, or User Experience Journey. Whatever we…
There are lots of debates and discussions about what makes a great designer. Should you be a jack-of-all-trades or specialize in…
Creative decision-making is all about combining intellect and intuition. The UX profession has done well developing our collective design intellect,…
As Petrula Vrontikis famously said “practice safe design, use a concept.” She’s right of course, and developing a concept is, in…
Scientists and designers work to solve specific problems, so why not judge our own work along the same lines? Validity…